8x10 Dr Pepper Neon Sign

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06-18 DRP
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Product Description

8x10 Dr Pepper Neon Sign/photo by Phillip Barrett Jr


The Dr. Pepper sign is one of Roanoke's iconic neon signs that date back to the 1940's.   The sign looks like a large bottle cap with the numbers 10-2-4.  When Dr. Pepper was first introduced, the market slogan "Dr Pepper Time 10-2-4”   promoted the idea that these hours were a good time for a “pick me up.” 

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